CSDM-N160 - Social Media Marketing for Creative Professionals - This course explores the potential of social media marketing for creative professionals. Students will look at a number of the core social media engines and learn the best uses for each one, with an overview of their strengths, weaknesses, and audiences. Students learn effective tips and tricks for using social media successfully for networking, building relationships, personal branding, research, managing visual content, and more.
Learning Outcomes
To identify the various channels under digital marketingHow to identify the audience for a company/brand/businessHow to create your social media strategyThe importance of various social media platformsThe tactical use of major social media platformsHow to create a content calendar
